The price of gold has increased significantly over the last few years and has just reached a record high of over $5,100 per ounce. In fact, gold is currently worth almost double what it was at the beginning of 2024, which reflects strong global demand and a growing interest in gold as a go-to store of value.

So, what does this mean for you, and is now a good time to sell gold jewellery? If your asset portfolio includes gold, you are well-positioned to benefit from this upward trend. It is up to you whether to add to your investment portfolio or sell your gold now for a cash payout. Either of these options makes sense, so it really comes down to your goals and circumstances.

Recent Milestones in the Rising Price of Gold

  • During 2024, gold prices climbed consistently, often aligning with a more than 30% year-on-year increase. This happened because many investors were concerned about inflation and chose to invest in gold, even though it does not pay any interest. This investment is seen as a sound way for investors to protect their money.
  • The end of 2025 saw gold reach new record levels, similar to those last seen in the late 1970s. This rise gives investors a boost of confidence in buying gold.
  • This momentum continued into 2026, where global bullion prices broke above $5,100 per ounce (R81,935). The current price of gold is at an impressive, all-time high. Forecasts suggest that gold prices could reach $7,900 (R126,900) per ounce by the end of the year!

Factors Influencing Rising Gold Prices

Global uncertainty increases safe-haven asset demand: Gold has always been seen as a protective or “safe-haven” asset, since it is a physical and tangible commodity with limited supply. Even when the value of currencies and money decreases, gold tends to maintain its purchasing power, resilient in the face of economic crisis.

Central bank purchases around the globe: One way to understand the price of gold is to learn how investors buy gold and what fuels the market. Over recent years, central banks have massively increased their gold reserves. Because central banks are buying and holding onto large amounts of gold, there is less gold available on the market. With a decreased supply and strong demand, gold prices tend to rise or stay high.

Low real yields and gold demand: Investors often buy bonds to receive regular interest payouts and balance their risk profiles. When real bond yields are low, investors’ earnings are little to none after inflation. This makes assets like gold much more appealing, and when investors turn to gold, it directly increases gold prices.

For buyers, sellers, or investors, it matters how gold prices have risen over the past decade. If you sell your gold or gold Krugerrands now, you can take full advantage of the current high prices. If you hold onto your gold to grow your investment wealth portfolio, you may benefit from continued price appreciation over time. Wondering where to buy and sell Krugerrands in Cape Town? Gold and Diamond Traders has you covered! CONTACT US today to arrange a consultation.