If you own gold and want to cash in on your investment at the right time, you might be asking: is now a good time to sell gold jewellery? The answer depends on your goals. If you’re thinking long term and are willing to follow market trends, holding onto your gold might make sense. But if you prefer to avoid risk and take advantage of the current strong prices and high demand, selling now could be a smart move.

The price of gold has soared over the last decade, an international trend that impacts South Africans in different ways. Selling gold now the less risky approach, since it is impossible to know how the market will look in the months and years to come. You might be holding on to old pieces of jewellery which go unworn and become forgotten over time. At Gold and Diamond Traders, we can turn unused gold items into instant cash, offering fair prices and expert evaluations.

Why Sell your Gold Jewellery Now

Record High Prices: The upward trend in gold prices is a direct indication of the amount you will receive when selling your gold jewellery. There are many factors that influence the price of gold (which is not set locally), and there’s no telling when things could shift.

High Demand: This goes hand in hand with the current high value of gold. As buyers aim to increase their investment wealth, they are actively seeking gold in all different forms, including jewellery. We can assess your gold jewellery and make you a competitive, market-related offer.

Easy Access to Cash: If you’re in a financial bind, selling your gold jewellery is a good way to make money quickly. We offer a safe and transparent process to make it easy for you.Bring your items in, let us evaluate them on the spot, and walk away with cash in hand—no obligation, no pressure.

Declutter: Do you own gold jewellery that’s broken, doesn’t fit, or just isn’t your style anymore? It doesn’t need to sit forgotten in a drawer. Sell a single piece or an entire collection and make room for items you will actually enjoy wearing.

Choose Gold & Diamond Traders

At Gold and Diamond Traders, selling your gold is simple and secure. We are a licensed bullion dealer and a fully registered, family run business. You are welcome to request our SAPS license and registration details for peace of mind. Every transaction is private, professional, and handled in our secure premises at Palm Grove Centre in Durbanville. Now is a great time to exchange your gold jewellery for a cash payout. Book your free consultation with our team today! Contact us to get the process started.